Browsing All posts tagged under »Levi Strauss«

How Levi Strauss Made Denims the Most Popular Clothing Item

March 14, 2012

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Blue jeans have never been the same, ever since Levi Strauss reinvented its concept.  The German-Jewish immigrant first came to America to rejoin his brothers in New York, who had started a dry goods business called J. Strauss Brother & Co. Little did he know that he would make his own mark in just a […]