The Signature of Coco Chanel

Posted on December 2, 2011


There are only a few artists and entrepreneurs in the 20th century that are considered to be influential and Coco Chanel, the founder of the luxurious international fashion brand, is one of them. Coco Chanel, the founder of the company, is equivalent to elegance; this is a woman who has left an indelible mark in fashion history. Countless women owe their confidence and sense of style to Chanel, whose influence remains strong to this day.

The fashion icon’s life began in 1883 when she was born in France. Named Gabrielle Chanel, she soon became an orphan without a promising future. She managed to change the tides with admirable work ethics; she learned the value of hard work and perseverance as a young child, saving every penny that she made by doing odd jobs.

coco chanelIn her 20s, Chanel was hired as a café and concert singer – a gig which lasted four years. During this period, she adopted the name ‘Coco.’ What started out as a career on stage, took a sharp turn when she became a milliner. She opened her first hat shop in 1920 and soon launched Chanel No. 5 – her signature perfume. This became the flagship Chanel perfume that would carry the brand until today.

From hats to perfume, Chanel created her trademark cardigans – two-piece sweater sets that transcended time and trends. She also created the “little black dress,” reinventing the concept of classic beauty forever. Chanel is responsible for changing how “black” is worn; from a color of mourning, black was reintroduced as a central piece fit for many occasions.

As Christian Dior puts it, Coco Chanel has revolutionized fashion “with a black pullover and ten rows of pearls.” Although she passed away in 1977, Chanel is still considered an icon and innovator. She will forever be remembered for her elegance, and the way she was able to help women become more regal with timeless allure.

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