Lin Merage: Green Advocate

Posted on November 15, 2011


After suffering with a medical condition known as chemical sensitivity, Colorado-based entrepreneur Lin Merage conducted comprehensive research on toxic substances and their effects on human health. Based on what she learned, Ms. Merage founded the online store Solne Collections with the goal of offering healthful, environmentally sensitive products. Since 2004, Solne has catered to the needs of green consumers of all ages. By supplying a broad array of earth-friendly merchandise as CEO, Lin Merage hopes to offer an alternative to the chemical-laden goods common today.

Regarded as an environmentally conscious executive, Lin Merage strives to increase awareness of the toxins found in daily life. To that end, her company’s website,, features information designed to promote a healthy home environment. One article, “Non-Toxic Toys and Tips for a Healthy Life for Your Baby or Child,” serves as a guide to parents. In this piece, Ms. Merage draws attention to the fact that toys manufactured in certain countries present safety concerns. Ms. Merage also urges consumers to review a product’s Material Safety Data Sheet prior to purchasing. As an advocate of healthful living, she notes that some medical problems today may be tied to indoor pollution.

In keeping with her position as a leading green business leader, Lin Merage maintains an active role in the industry. Affiliated with organizations such as the U.S. Green Building Council, Green America, and the Organic Trade Association, she also has participated in West Coast Green, the world’s foremost conference on green innovation. A charitably minded executive, Ms. Merage formed a foundation to provide funding for tuition, books, and living expenses to youths enrolled at special-needs schools. She also has supported The Kempe Center for the Prevention and Treatment of Child Abuse and Neglect, recognized as a global leader against child abuse.

Posted in: Entrepreneurs